When the 2024 New Brunswick provincial election approached, many citizens were asking the same question:
“Where can I find clear, unbiased information about the candidates?”
In a time when misinformation spreads quickly and voter confusion is common, this concern became a major barrier to informed participation.
CAV Responds with Innovation
Canadian Active Voice (CAV) recognized this gap and responded with purpose.
We launched a first-of-its-kind Candidate Comparison Tool New Brunswick — designed to help people focus not on party slogans or campaign noise, but on the facts, issues, and values that matter most.
This digital civic-tech tool aimed to put people at the center of democracy by offering:
- Clear, concise information
- Non-partisan insights
- A simple, personalized experience
What the Tool Offered
✅ Full coverage of all ridings across New Brunswick
✅ Inclusion of all major parties and independent candidates
✅ Side-by-side comparison of candidate positions on 8 key issue areas
✅ A user-friendly, interactive interface for filtering and prioritizing
Built for Every Voter
CAV designed the tool for everyone, not just politically active individuals. It ensured:
🗳️ Youth voters could vote with clarity and confidence
🌍 Newcomers better understood the local political landscape
⏱️ Busy professionals and families could quickly explore and decide
Strategic Impact
Our goal was simple:
Make information accessible and empower citizens through clarity.
Because when people understand their choices:
- They are more likely to vote
- Their participation builds stronger, more accountable governments
Looking Ahead: Expanding for 2025 Federal Election
What began in New Brunswick is now growing nationwide.
We are expanding this tool for the 2025 Federal Election, aiming to cover all 338 federal ridings across Canada.
Our mission remains the same:
🎯 To give every Canadian voter the power to make informed choices based on issues, not influence.
💡 Canadian Active Voice is proud to lead this effort —
Using innovation, transparency, and community-centered design to reshape civic participation in Canada.
🔗 Explore the platform and stay updated on our national launch:
👉 www.canadianactivevoice.ca